Of Storytelling

I'm the Chief Storyteller at frooters. The journey of creating a beverage company, like most journeys has its share of stories.

For instance, the story of the birth of this blog.

After an insane amount of procrastinating, I got around to working the content for the website and turned out I was writing the story of the product's inspiration in the description itself.

Epiphany, we should have a blog - that's where all the inspiration should go.

White being at it, I did figure as a product and a brand, we'll be a lot about good stories.

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