I'm the Chief Storyteller at frooters. The journey of creating a beverage company, like most journeys has its share of stories.
For instance, the story of the birth of this blog.
After an insane amount of procrastinating, I got around to working the content for the website and turned out I was writing the story of the product's inspiration in the description itself.
Epiphany, we should have a blog - that's where all the inspiration should go.
White being at it, I did figure as a product and a brand, we'll be a lot about good stories.